How Apex Electronics Unified 3 Stores with Serial Number Tracking & Instant Warranty Billing
Eliminating duplicate serial entries, managing inter-branch stock transfers, and streamlining GST warranty claims in Bengaluru.
Client Profile & Snapshot
Apex Electronics operates 3 multi-brand consumer electronics and smartphone showrooms in Koramangala, Indiranagar, and Whitefield, Bengaluru. Selling laptops, smartphones, home audio, and appliances required meticulous tracking of serial numbers, IMEI barcodes, manufacturer warranty periods, and GST input credits across multiple physical branches.
The Challenge: Disconnected Store Data, IMEI Chaos, and Warranty Headaches
Operating three standalone software installations created severe visibility barriers for management:
- No Centralized IMEI / Serial Tracking: When a customer brought a malfunctioning smartphone for warranty service, staff had to manually search months of paper records to verify purchase date and serial authenticity.
- Blind Inter-Store Stock Availability: If a customer in Koramangala wanted a specific 512GB laptop variant available in Indiranagar, sales reps had to make multiple phone calls, often losing the impatient customer.
- Complex Supplier Scheme Accounting: Consumer electronics brands offer dynamic volume kickbacks and price-protection credits that were impossible to reconcile without cloud ledgers.
- High Value Shrinkage & Leakage: Inability to track unit-level serials made annual stock auditing an exhausting 5-day ordeal with frequent unexplained shortages.
The InfiBis Solution: Unified Multi-Store Cloud ERP with Serialized Asset Tracking
InfiBis connected all three showrooms to a single real-time database with role-based staff permissions:
- Unit-Level Serial/IMEI Scanning: Every high-value unit is scanned at inbound supplier delivery, automatically generating a unique asset record with brand warranty timelines.
- 1-Click Inter-Branch Stock Transfers: Store managers can initiate and accept transfer challans with digital gate passes and barcode verification at both ends.
- Instant Customer Warranty Lookup: Entering an IMEI or customer mobile number brings up the complete invoice, serial number, and active warranty status in under 3 seconds.
- Brand Scheme & Incentive Tracking: Tracks supplier target incentives, price drops, and credit notes with exact serial tagging for warranty claims.
The Rollout: 5-Day Fast Deployment
The transition migrated all active serialized stock without losing historical customer warranty histories:
Measurable Business Results & ROI
Apex Electronics unlocked full operational transparency, drastically shortened customer service turnaround, and reduced stock audit times from 5 days to 4 hours.
| Key Metric | Before InfiBis | With InfiBis | Outcome |
|---|---|---|---|
| Warranty & Serial Lookup Time | 15-20 minutes searching files | 3 seconds on POS | 99% faster customer service |
| Inter-Store Transfer Confirmation | 4 hours (phone calls + manual entries) | 15 minutes (cloud transfer challan) | 93% faster internal logistics |
| Quarterly Stock Audit Duration | 5 days of store downtime | 4 hours after closing | 90% downtime reduction |
| Lost Sales from Stock Unavailability | 18-22 deals lost weekly | < 2 deals lost weekly | 90% customer retention |
Key Financial & Operational Takeaways
- ✓Zero unresolved customer warranty disputes with authorized brand service centers.
- ✓Captured ₹3.8 Lakhs in supplier price-protection rebates that previously went unclaimed.
- ✓Seamlessly added a 4th branch in HSR Layout in under 48 hours on the same InfiBis account.
“In electronics retail, if you cannot track every IMEI number, you bleed money on warranty claims and supplier price protection. InfiBis unified our 3 stores onto one dashboard. Now when a buyer walks in, any staff member can see stock across Bengaluru and close the sale instantly.”
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